Bold, Timeless, Feminine
"Slip into something sustainable, without compromising on style. We design timelessly feminine pieces, where modern minimalism takes center stage. Sleek silhouettes, versatile colours, and luxuriously natural fabrics and fibres. Our pieces are born bold, with an essence of ethereal beauty and an everlasting sense of style, without ever falling into obsolescence. We adopt a careful and considered approach to creation, prioritising small and limited runs of production of designs that transcend seasons and forever fleeting trends in favour of timeless simplicity. Our collection bears a beautiful balance of intrinsically sustainable staples and statement pieces with a contemporary touch, all of which will last for years to come."
SUSTAINABILITY & SUPPLY CHAIN
We’re not in the business of fast fashion, so we don’t mass produce. Instead, we prioritise small and limited runs of production which allows us to work at a slower, more sustainable pace. We base our design philosophy on nonseasonal styles that are crafted to withstand the test of time through enduring modernity. Our pieces are born bold, with an essence of ethereal beauty, and an everlasting sense of style, without ever falling into obsolescence. In that way, instead of chasing forever fleeting trends, our pieces are an investment in craftsmanship, individuality, and timelessness. We prioritise quality first, always. If cared for properly, our pieces will serve as the gift that keeps on giving for a long time to come. We are currently working on shifting towards an even more sustainable model, by relying solely on vintage and dead-stock fabrics, and in this way eliminating waste.
Our debut collection features responsibly sourced Linen, Tencel™ Lyocell, and Organic Cotton. The flax plant is renewable, and the fibres it produces are both recyclable and readily biodegradable, so it’s a zero-waste resource. Our Linen is certified according to the European Flax Standard.
Tencel™ Lyocell – also known as Rayon – is an environmentally responsible, regenerated cellulose fibre that has both a low ecological impact and a high resource efficiency. It’s also biodegradable so, under the right conditions, it can safely revert back to nature. Tencel™ fibres are Oeko-Tex Standard 100 and Lenzing certified.
Organic Cotton is cultivated using non-genetically modified cottonseeds. Our cotton is both Oeko-Tex Certified and Global Organic Textile Standard (GOTS) Certified, so it’s tracked and verified at every stage in its production process.
All of our pieces are fashioned in studios, located in both the United Kingdom and Europe, with the utmost level of love, care, and compassion. Our sampling process takes place in an East London atelier called the Sampling Studio, whilst the bulk of our production happens in Europe, in a lovely little Latvian studio located in the middle of the country's capital, Riga. EU laws are strict and stringent with respect to labour practices and working conditions, and our studio, which maintains an admirable workplace environment, is duty-bound to follow these rules. Our production team is made up of a small but mighty team of all-female artisans, with only ten employees, all of which are paid fair earnings well above the living wage. Our makers have extensive experience in their field and are able to produce the highest quality pieces.
